Friday, December 29, 2023

Today Importance - 28th December

28-Dec-1688

The Mughal emperor Aurangzeb destroyed all the temples (about 1,000) in Mathura. (During his reign, Muslim rulers destroyed about 60,000 Hindu temples across India, built 3,000 mosques).

28-December-1883

The Bengali political party under the leadership of Surendra Nath Banerjee organized a national conference called "Bharat Sabha".

28-December-1885

Alien Octavian Hume, a Scotsman, founded the National Union and its first meeting was held at Tejpal Hall, Bombay. The first session of the Indian National Congress began under the chairmanship of Bymesh Chandra Banerjee.

28-December-1892

Renowned social worker and Padma Shri awardee Dr. Shivajirao Ganesh (Daji Patwardhan) is born.

Today Importance - 29th December

28-December-1896

Vande Mataram was first sung at the Indian National Congress in Calcutta.

28-December-1905

Sir Dr. Gajapatiraj Vijaya Anand, Maharajakumar of Vizianagaram, "VG", cricketer and Indian right-handed batsman, was born in Vizianagaram. In 1958, he received the Padma Bhushan honour.

28-December-1907

The great writer Vitthal Narayan was born in Kothiwale Garo (Malwa).

28-December-1921

The Prince of Wales inaugurated the Victoria Memorial Hall in Calcutta.

28-December-1925

The great industrialist Kasturbhai Lalbhai Shrenik was born in Ahmedabad.

28-December-1926

Imperial Airways begins England-India mail and passenger services.

28-December-1926

Freedom fighter Shirish Kumar was born.

28-December-1928

The first talkie feature film 'Melody of Love' was released in India. The film was produced by Universal Picture Corporation, America. It premiered at the Elphinstone Picture Palace in Kolkata.

28-December-1930

Stones are pelted at police by protesters as they try to stop an illegal flag-hoisting ceremony in Bombay.

28-December-1931

The second round of British-Indian conferences on the political future of India broke down in disagreement over Indian nationalist demands for complete independence. The British government seemed prepared to grant limited Dominion status. But Mahatma Gandhi, who came to the conference to present the demands of the All India Nationalist Congress, refused to accept anything less than complete independence. The breakdown of talks triggered a new round of unrest, with Gandhi welcoming riots on the streets of Bombay between upper-caste Hindu members of the Congress party and members of "untouchable" castes turning against them.

28-December-1932

Britain says it will release 28,000 prisoners, including Gandhi.

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28-December-1951

Libya has been recognized by India.

28-December-1952

Arun Jaitley, the son of Maharaja Kishan Jaitley, was born in New Delhi.

28-December-1971

Renowned novelist and poet Nanak Singh passed away at Preet Nagar.

28-December-1972

C. India's only Governor General Rajagopalachari passed away.

28-December-1974

Pandit Hiralal Shastri, a great social worker, leader and the first Chief Minister of Rajasthan state passed away.

28-December-1977

Noted Hindi poet and writer Sumitranandan Pant passed away.

28-December-1981

Madras-Penang undersea cable launched.

28-December-1981

Kerala Congress (I) leader K. A new government was formed under the leadership of Karunakaran.

28-December-1981

Salman Rushdie was awarded the Booker Prize for Midnight's Children.

28-December-1983

Gavaskar beat Bradman by 29 runs to score his 30th century.

28-December-1984

India's eighth general election is over. The Indian National Congress party won with a huge majority.

Today Importance - 30th December

28-Dec-1990

Following the threat of war nearing the 15 January deadline set by the United Nations for Iraq's withdrawal from Kuwait, the Indian government advised Gulf Indians to send their families back to India.

28-December-1995

The third Indian Remote Sensing Satellite (IRS-1C), carrying an advanced remote sensing camera, was launched by the Russian Molnya launch vehicle. It is still in service.

28-Dec-1996

After scoring 100 in the first innings, India were all out for 66 in Durban.

28-Dec-1998

India and Sri Lanka have signed an agreement to set up a bilateral free trade area, resolving differences after visiting Sri Lankan President Chandrika Kumaratunga and Prime Minister AB Vajpayee who had held talks on the issue in the past .

28-Dec-2000

India, Israel suspend Falcon AWACS aircraft deal pending change of guard in US

28-Dec-2000

India, Russia have signed their biggest ever defense deal for licensed production of Sukhoi-30 MKI fighter jets worth $3 billion.

28-Dec-2000

Kanchi Acharya presented the prestigious Shri Chandrasekharendra Saraswati National Award to former Prime Minister PV. Narasimha Rao, Ms. Microsoft. Subbalakshmi (absent), scientist Ramnarayan Agarwal and cosmic artist Rameshbhai Ojha.

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WHY SENDING GIFTS OUTSIDE DECEMBER IS SMART FOR BUSINESS

Strategic Gift-Giving: Unwrapping the Year-Round Business Benefits

Gift-giving has long been a cherished tradition during the holiday season, symbolizing appreciation, goodwill, and strengthening personal and professional relationships. However, the idea of sending gifts is not confined to the festive December period alone. In fact, businesses are increasingly recognizing the strategic advantages of sending gifts throughout the year. In this comprehensive exploration, we'll delve into the nuanced reasons why businesses find it smart to extend the tradition of gift-giving beyond December, uncovering the diverse benefits and the art of thoughtful, year-round corporate generosity.

1. Building Lasting Connections: The Essence of Relationship-Building

A. Beyond Seasonal Greetings

While holiday gifts are expected and appreciated, sending gifts at unexpected times demonstrates a heightened level of thoughtfulness. Gifting outside of the traditional holiday season allows businesses to create surprise and delight moments, forging connections that go beyond routine annual gestures.

B. Personalization for Maximum Impact

Sending gifts outside December provides an opportunity for greater personalization. Tailoring gifts to individual preferences or commemorating specific milestones in the recipient's life can deepen the emotional connection between businesses and their clients, partners, or employees.

C. Strengthening Client Relationships

In the competitive business landscape, maintaining strong client relationships is paramount. By sending gifts at unexpected times, businesses can show clients that they are valued throughout the year, not just during holiday seasons. This can lead to increased client loyalty and long-term partnerships.

2. Corporate Philanthropy: A Year-Round Commitment to Social Responsibility

A. Aligning with Corporate Values

Businesses are increasingly recognizing the importance of corporate social responsibility (CSR). Sending gifts throughout the year provides a platform for companies to align their values with impactful causes. Supporting charities or community initiatives through strategic gift-giving showcases a commitment to making a positive difference beyond seasonal trends.

B. Amplifying Brand Image

Year-round philanthropy enhances a company's reputation and brand image. When businesses engage in consistent giving, they position themselves as socially conscious entities dedicated to contributing to the greater good. This positive image can resonate with customers and employees, fostering a sense of pride and connection.

C. Creating a Sustainable Impact

Focusing on year-round gift-giving allows businesses to support sustainable initiatives consistently. Whether it's environmental conservation, education, or healthcare, ongoing philanthropy generates a sustainable impact, contributing to long-term positive change.

3. Employee Engagement and Recognition: Nurturing a Positive Workplace Culture

A. Celebrating Achievements and Milestones

Gifts are a powerful tool for recognizing and celebrating employee achievements and milestones. Rather than limiting recognition to annual events, businesses can foster a positive workplace culture by acknowledging accomplishments throughout the year. This continuous acknowledgment enhances employee morale and engagement.

B. Boosting Employee Well-being

Sending gifts outside December demonstrates a commitment to employee well-being and happiness beyond seasonal obligations. Thoughtful gifts, such as wellness packages or personalized tokens of appreciation, can contribute to a positive work environment, reducing stress and increasing overall job satisfaction.

C. Employee Retention and Loyalty

Consistent gift-giving plays a crucial role in retaining top talent. When employees feel appreciated and recognized throughout the year, they are more likely to remain loyal to the company. This, in turn, reduces turnover rates and fosters a stable, dedicated workforce.

4. Strategic Marketing and Brand Visibility: Standing Out in the Crowd

A. Differentiating from Seasonal Noise

During holiday seasons, the market is flooded with promotional messages and gifts. By choosing alternative times to send gifts, businesses can break through the clutter and capture the attention of their audience more effectively. An unexpected gift in the middle of the year is more likely to stand out and leave a lasting impression.

B. Creating Memorable Experiences

Sending gifts at unconventional times allows businesses to create memorable brand experiences. Whether it's a surprise package to celebrate a client's business anniversary or a token of appreciation for a successful collaboration, these moments contribute to positive brand recall and customer loyalty.

C. Capitalizing on Opportune Moments

Strategic gift-giving enables businesses to capitalize on specific moments or trends. Sending gifts during industry events, product launches, or other significant occasions can reinforce brand visibility and create buzz within the target audience.

5. Navigating Global Business Etiquette: Considering Cultural Sensitivities

A. Recognizing Global Diversity

In an interconnected world, businesses often operate on a global scale. Sending gifts throughout the year allows companies to navigate cultural sensitivities more effectively. Understanding the diverse holidays and traditions of clients, partners, and employees ensures that gifts are well-received and culturally appropriate.

B. Building International Relationships

Year-round gift-giving is particularly advantageous for businesses with international clientele. By acknowledging and celebrating the cultural diversity of their partners, companies can build stronger, more meaningful relationships that transcend geographical boundaries.

C. Adapting to Local Customs

Different countries and regions have varying customs and norms regarding gift-giving. Sending gifts at different times of the year allows businesses to adapt to these customs, showcasing cultural awareness and respect for local traditions.

6. Data-Driven Decision Making: Leveraging Analytics for Maximum Impact

A. Targeted Gift-Giving Strategies

Analyzing data and customer insights empowers businesses to implement targeted gift-giving strategies. By understanding the preferences, behaviors, and milestones of clients and employees, companies can tailor their gifts to have the greatest impact, resulting in more meaningful and appreciated gestures.

B. Measuring ROI and Effectiveness

Year-round gift-giving provides ample opportunities for businesses to measure the return on investment (ROI) of their generosity. By tracking the effectiveness of gifts in terms of client retention, employee satisfaction, and brand visibility, companies can refine their strategies and allocate resources more efficiently.

C. Enhancing Customer Experience

Utilizing data-driven insights allows businesses to enhance the customer experience through strategic gift-giving. By identifying key touchpoints in the customer journey, companies can surprise and delight customers with personalized gifts, creating positive moments that contribute to long-term loyalty.

7. Cost-Effective Marketing Tool: Maximizing Value for Resources Invested

A. Efficient Budget Allocation

By spreading gift-giving throughout the year, businesses can allocate their budget more efficiently. Rather than concentrating resources on a single holiday season, companies can plan a well-balanced calendar of gifts, ensuring a steady and impactful investment in relationships and brand image.

B. Minimizing Seasonal Costs

The demand for gifts and promotional items tends to surge during traditional holiday seasons, potentially driving up costs. Sending gifts outside December allows businesses to avoid the seasonal price inflation and take advantage of cost-effective opportunities, maximizing the value of their gift-giving initiatives.

C. Long-Term Value Generation

Consistent, year-round gift-giving contributes to long-term value generation. Instead of viewing gifts as one-time expenses, businesses can see them as strategic investments that yield ongoing returns in terms of customer loyalty, employee satisfaction, and positive brand perception.

Conclusion: Unwrapping the Continuous Gift of Strategic Generosity

While December remains a time-honored season for gift-giving, businesses are realizing the immense benefits of extending this practice throughout the year. The strategic advantages go beyond mere token gestures, evolving into a comprehensive approach that nurtures relationships, supports social causes, enhances workplace culture, and strengthens brand visibility.

In the dynamic landscape of modern business, where relationships and reputation are integral to success, sending gifts outside December emerges as a smart and forward-thinking strategy. By embracing the art of thoughtful and purposeful gift-giving, businesses can unwrap a continuous gift of strategic generosity, creating a positive ripple effect that resonates with clients, employees, and partners year-round. As the world of commerce evolves, the significance of year-round gift-giving as a cornerstone of business strategy becomes increasingly apparent, fostering a culture of appreciation and goodwill that transcends the limitations of seasonal traditions.